It's fairly illuminating what they decide to use to target you.
Laura Kalbag gave a fantastic speak about digital privateness at FFConf 2019, and it was this speak that spurred me on to ditch Gmail and set up a paid-for email account. I like to recommend giving it a watch. For many individuals, a social media account is the bottom-friction strategy to have an internet presence.
You don’t need any technical abilities, it doesn’t cost you something, and you’ve bought a captive viewers within the kind of people on the social network. The flip aspect of this is, if anyone doesn’t have an account on the site they can’t see very a lot at all.
My two local cafés each have an Instagram account and nothing else, and that i don’t have Instagram any extra so I can solely see about two pictures on the net before the web page asks me to sign up. Similarly, many small companies solely have a Facebook web page which won’t show me many posts or pictures till I log in.