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In today’s world, this relationship is built and sustained in the world of artificial intelligence.
Artificial intelligence has transformed the world of business, including marketing and all its sub-functions. AI has transformed the business world, including marketing and all its sub-functions. Organizations and businesses are using AI to analyze consumer behavior.
They are using it to predict trends and personalize experiences. All these activities would have required a lot of manpower and time. But with AI, all these activities are becoming cost-effective for businesses. Yet not everything can be done by machines.
Consumers still look for the human touch. Many consumers, especially elderly people, are not familiar with technology. They find it difficult to interact with an automated voice or an AI chatbot. They still look to interact directly with a company executive or representative.
In many instances, a marketing or sales executive has been proven more efficient at collecting data from a customer. Many customers don’t show any enthusiasm for interacting with an AI chatbot or automated system.